Skiing is a sport of style and when you are in the French and Swiss Alps it is difficult to ignore the designer apparel and luxurious super yachts of the snow. Historically skiing was a fashion accessory for those with all the gear and no idea, but this is all changing with more people taking an interest in skiing and ski resorts offering something for everyone many people choose to ski but they do it in style.
There are many high fashion companies who have chosen to invest in this sporting activity due to the wealth of the industry. Designer brands such as Dolce & Gabbana and Chanel have developed luxury apparel for use on the slops.
As well as the high fashion brands there are many luxury ski specific designers who produce stylish yet productive ski wear. One such company is Lacroix who create custom made innovative skiing products that are fit for the environment.
Skiing has been made even more popular by Royalty and the celebrities who choose to ski or snowboard!
And… after a hard days skiing in the French and Swiss Alps you should also relax in style in one of the stunning luxury properties from Elegant Ski.